Once Readers Find Your Website –
Do They Stay?

 

You Need Words People Read®

 

Search engines help potential customers find your website but if they don’t immediately find compelling content that peaks their interest; they leave for your competition.
At AllWrite Ink we combine the keywords readers use to find your site with content that captures their attention. Your website content isn’t just an online version of your marketing brochure. AllWrite Ink assists companies with content for their marketing and social media needs.

 

Grow Sales and Build Your Business

 

  • Capture the attention of the reader
  • Connect with the reader’s need
  • Offer a solution that makes sense
  • Provide valuable information
  • Inspire the reader to take action
 

AllWrite Ink® helps customers by:

 

  • Writing words that connect with a specific target audience
  • Providing Words People Read® without adding to your work load
  • Taking your knowledge and translating it into compelling, action-oriented content that gets the reader to take action
  • Keeping your name in front of target prospects through press releases, newsletters and articles
  • Teaching how to use social media to benefit your business
  • Crafting Landing Page content

You may be fully capable of creating content for your business projects but WHO HAS THE TIME?

 

AllWrite Ink partners with businesses to create:

 

  • Marketing materials: Press releases – Sales sheets – Brochures – Sales letters
  • Social media content Blogs – Articles – Status updates for Facebook, Twitter and LinkedIn
  • Social media training Setting up your social media accounts – Creating a social media strategy – Implementing a policy for social media

Do you have a writing project that has been pushed to the back of your desk?

 

AllWrite Ink Can Help!

 

Give us a call 330-414-8792 email: deborah@allwriteink.com

Promote Your Next Event with Social Media

Posted on February 27, 2012 by Deborah Chaddock Brown

Social media has become the constant in our lives.  We use it to stay connected with friends and family, to network with colleagues, to see what is being said about our industry in real time and to share videos and photos.

What better tool to use when promoting your next event than social media?

I’ve just recently published an e-book entitled How to Promote Your Event with Social Media that offers specific tips and techniques for creating event pages online and then promoting the information to your community.

Promote Your Event with Social Media offers readers:

  • Tips for identifying their target audience
  • Understand how to be visible to your audience
  • Learn to speak the language of your participants
  • See the difference between a “customer-focused” promotional message and a “company-focused” message
  • Remember to determine the 5 Ws and 1 H and what order to put them in
  • Learn the value of making it easy to promote
  • Specific instructions for using LinkedIn, Twitter and Facebook to create an event page and promote your function to your community and beyond
  • Examples for the use of photos and video
  • Guidelines for creating an event promotion strategy

In addition to my comments and thoughts, each of the sections includes links to additional resources, articles and worksheets to help you promote your event. 

Download the ebook to your e-reader or PC and begin learn How to Promote Your Event with Social Media today. Just $7.79 from Amazon.

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Press Releases – Still a Viable Marketing Tool

Posted on October 19, 2011 by Deborah Chaddock Brown

Person reading a press release

In my recent newsletter Words People Read I talk about press releases and how business owners can use them to keep their company name in front of customers.

The newsletter went out to my mailing list yesterday and then last night I received an email from Joan Stewart of Publicity Hound with a new tool available from HubSpot that offers a Press Release Grader.

I have to be honest, I expected to use the tool and be reinforced that my press releases are terrific. Afterall, it is one of the many services that I offer customers. And I did get a great score, but the press release grader offers some great suggestions about titles, key words and hyperlinks and contact information that can only make a great press release even better.

For my press release article – read the October Words People Read.
For the press release grader – visit HubSpot and cut and paste one of your press releases into the grader.

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Avoid Website Content and Development Sins

Posted on July 6, 2011 by Deborah Chaddock Brown

Updating your website design and content is something you should consider periodically. Functionality and purpose change over time and the last thing you want prospects finding when they land on your website is the equivalent of an orange and yellow shag carpet.

As you begin the process keep two things in mind:

1.  Say NO

2. Your reader

In an article in Inc Magazine, the author, Jason Fried, talks about the benefits of saying to no to continually tacking on more pages and more functions and more flash and more and more until your site becomes a cluttered, unfocused mess.  Here are a few snippets from the article

If the laws of physics govern the physical world, the word no governs the virtual world. “No, hat’s one feature too many.” “No, that’s just not work it.” No no no!

This is just too much. It doesn’t make sense. It’s not simple It’s not clear.

No means you have to make tough choices that aren’t always obvious at the time. No can be hard, even painful; it can lead to imagining what could have been.

Saying no may be painful but in the end, if you do, you will have website that is reader focused and presents your company in a professional and organized way.

Another article that supports the same theme comes from Entrepreneur Magazine in which the staff writer talks about the Sins of Website Design.

  • Being cluttered
  • Making things difficult
  • Staying static
  • Copying your competition
  • Ignoring your audience’s needs
  • Eschewing analytics
  • Refusing to get help

Two key things to keep in mind – YOUR CUSTOMERS/READERS/AUDIENCE.

What do they want?

What are they looking for?

What is their pain?

How are you different?

Make sure you keep those questions in mind when developing your website and creating website content.

The second thing to keep in mind is to ask for help. With all of the do it yourself online tools, books and YouTube videos, small business owners are thinking they can do it themselves when in fact…well, maybe they can. But the reality is, it is better to ask for help from someone with experience in this ever changing virtual world. If you are looking for help creating a web presence that you can then manage, add a blog, add pictures – you might want to check out SEO Website Packages.

If you need help keeping your website content reader focused and continuously updated, you may want to consider help from a website writer. Call me. 330-414-8792. I can help write the content, but if you want to write it yourself, I can help you create an editorial calendar so that you stay focused and committed to regularly updating your website.

Remember – say no and keep your audience in mind when creating, revising or updating your website content.

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Connect Twitter to Your Blog

Posted on June 20, 2011 by Deborah Chaddock Brown

You may have already figured out the plug in/widget that will automatically tweet when you have posted a new blog article, but what about those old posts?

Denise Wakeman shared a plug in that she uses that helps to auto populate your Twitter account with the blog posts from the past. The plug in is called Tweet Old Post. If you have a WordPress.org blog (one you are hosting yourself) you can add this plug into your site.

The plug in will connect with your Twitter account and automatically retweet your older posts to your Twitter followers.

Save the plug in zip file to your computer and then open up your blog dashboard

Click on Add new plug in from the side menu bar

Click on Upload and then browse through your files to find the plug in zip folder

Click Activate.

Go back to your dashboard and you will now see a Tweet Old Posts tab on the side bar. Click on that tab and connect the plug in with your Twitter account and set your requirements (how often do you want the tweets, which categories from your blog, etc.)

Save your changes.  And you are good to go!

NOTE:  Remember the 80/20 rule. Your Tweets shouldn’t just be re-purposing your prior content, you also need to engage in conversation, retweet, reply, ask questions, get involved. It is called SOCIAL media, not PUSH OUT CONTENT media.

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Twitter – The New CB Radio?

Posted on June 9, 2011 by Deborah Chaddock Brown

Last night as I drove south on Route 8 through Cuyahoga Falls the traffic came to a stand still.  It was about 6pm and I was already late for a 6pm meeting. I looked in the distance but couldn’t see any reason for the delay. 

I turned on the radio but couldn’t find a channel that told me about road conditions.  Frustrated, I suddenly thought of Twitter.  Since my car was stopped (please don’t drive and text or tweet) I tweeted out this message:

What’s up on Route 8 #cuyahogafalls #akron parking lot here.

I followed up with another tweet:

#caraccident route 8 akron?

Within less than two minutes I had a response!

@Trog_RPC said

@putcustomers1st there was an accident in the south bound lane just before Perkins. Its down to one lane but it looks like it is opening up.

Just like that I knew to get off at Tallmadge and take the back roads through the valley to get to my  Akron meeting.

Twitter – the on the spot, real time, people connecting CB radio of the 21st century.

Thanks Trog_TPC

10/4 good buddy!

Posted in Connecting with Customers, Social Media | Comments Off

Be Accessible – Tear Down the Walls to Access Your Brilliance

Posted on June 1, 2011 by Deborah Chaddock Brown

stop signHow many times do you visit a website to read an article or download a white paper and have to enter your email address first?

The information  may be free, but the company puts a wall up between you and their knowledge. It is free but not really. You have to give up your information.

Hey, I am guilty of the same thing.  But then I read an article that put it in terms that I understood.

unwanted kissImagine opening the door to a blind date. You haven’t met. He hasn’t crossed the threshold into your home. You haven’t even exchanged greetings and he leans in and says “how about a kiss?”

The blind date wants something from you before you even know if you are interested.

Asking for someone’s email address and contact information before they have a chance to read your white paper or free e-book is the same thing.

Creates an interesting visual, doesn’t it?

So how do you get their information?

Ask for it afterwards.

As soon as I finish this blog post, I’m going to make sure my white papers are set up the same way – but here is the trick…

Offer a free paper, book or article without asking for anything in return. (Ask David Meerman Scott how successful that approach was for him – wildly!)

You have to assume that your information is valuable and when people read it they will be blown away by your brilliance and want to learn more. They will be so impressed, they will forward it on to a friend.  That’s the social part.

At the end of the article, before they’ve left the page, invite them to click on a link for more of your brilliance and then ask for their email address.

Back to that blind date – he takes you out, you share a meal and conversation and you find that he is witty and smart and entertaining. He brings you back home and asks if you’d like to go out again.

At this point, you have a better understanding of what you are getting yourself in for and now you can say yes or no with more knowledge.

Same thing with your articles or white papers or e-books.

Give it a try and see if people aren’t more willing to read what you have to say and provide their email address more often. Give them a chance to see what you know before you ask for something in return.

Be accessible without creating a barrier or series of hoops that people have to traverse before learning more about you.

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Social Media in One Hour a Day

Posted on May 23, 2011 by Deborah Chaddock Brown

success stories of social media superstarsI’m reading the book Success Secrets of the Social Media Marketing Superstars - skipping around – finding amazing information on every page, including the last chapter.

Social Media in One Hour a Day by Dave Evans who actually wrote a book by the same name.

As a strong believer in having a customer focused social media strategy – I really enjoyed his approach. He believes in listening first! Awesome. He sets up the hour with a plan:

Listen
Respond
Participate

By doing it in this order you are forced to be engaging rather than just promotional. Love it!

But here is the one thing that I found brilliant – he talks about building your contact list by keeping track of the Tweeple you follow; those on Twitter, (also LinkedIn, Facebook and blogs) that are like minded individuals or those who inspire or have their finger on the pulse. Creating a cross-venue list of those you are interested in. These are the people you connect with, talk to, follow, quote, comment on their blog and retweet. 

Amazing idea. He suggests writing down their names on a list so you aren’t having to hunt through your history of status updates to find them again. Love it!

I recommend the book – the chapter and the idea. Social media in an hour a day. Not only possible – it is doable.

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7 Social Media Secrets to Build Credibility

Posted on May 19, 2011 by Deborah Chaddock Brown

7 social media secrets to build credibilityYou have social media accounts and you have been a little bit active with LinkedIn and Twitter. You may even have an e-newsletter than you send out. It is time to take it to the next level.  I have created an additional training product that offers 7 Social Media Secrets to Build Credibility and it is now available to you for just $17.35.

The thirty minute training video and companion workbook are available for online purchase and you can get started right away learning about when the best time is to participate in social media, how to create a video presence on YouTube in under ten minutes and how to maximize your LinkedIn communication.

Add to Cart

Here’s what a few people said after attending my 7 Social Media Secrets presentation:


Get started using social media to build your credibility with 7 Social Media Secrets to Build Credibility. Order your training video and workbook today.

Add to Cart

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Increase Backlinks to Your Website the Right Way

Posted on May 9, 2011 by Deborah Chaddock Brown

PodCamp Cleveland, part two. Part One on Hubpages.

After lunch, pizza from Stancatos – yum – we headed back to the classrooms. This time I attended Wendy Suto’s (Search Circus) class on Finding Legitimate Inbound Links a.k.a. Back Links.

  • Increase links to the site every month
  • Google requires it – Google looks for people linking to you to add to your website’s credibility
  • There are different point systems based on the weight of the site linking
  • The ultimate inbound links come from .gov or .edu – golden – higher quality and reputable site
  • Google thinks you are more important because you have a link from one of those sites
  • Think about links in terms of school – as a freshman you don’t have many friends by the time you are a senior you have lots of people and everyone knows who you are – just like that – it takes time to build a series of inbound links
  • It is about believe in you and trusting you
  • Google looks at 25 factors for getting you on the first page
    • Social media
    • What you doing outside your website
    • Number of people that link to you
    • Not a short term solution – it takes time
    • Long term investment to building links
    • Need to work on continually – if you stop you will fall back down and your competitors will go ahead of you
  • How and what type of links link to you?
  • Here’s an article from Wendy on the dos and don’ts of links
  • For link popularity – some are more accurate than others
  • To see how popular your site is visit:
    • Link:www.YourCompanyName.com (do in Google, Yahoo and Bing)   
  • Check to see if you have a real estate, porn or gambling site linking to you – not good!!!
  • Yahoo and Bing accept comments as links and Google only accepts some of them
  • Google wants to make sure you have the same or more inbound links as your competitor
  • Reciprocal links no longer mean anything at Google
  • Reciprocal links are good for visitors but keep it to under 25
  • Put this on your site:

If you’d like to link to us, here is the link code. Put this on your link or resource page but not the about us page

  • If you have a links page, have them all the same format – keep them the same length
  • Set rules – company name, 50 words and one keyword linked phrase
  • Warning:  JC Penney and Home Depot paid an outside company to build their inbound links and the links had nothing to do with the retailer. They added a bunch of banner ads and pushed out their affliante banner ads and didn’t pay attention to the reputation and Google penalized them.
  • Google penalizes you if you have a huge jump in inbound links and so they then look at every site to see if they are sites that make sense for your business
  • Different types of links that Google recognizes
    • Google is now connected to Twitter and is using the links in the bio and tweets and uses keyword phrases in 50% of the time and soon Google will have those tweets come up in the organic search results
    • Linkedin groups, Linked in event – these links have value
    • Links from Ning.com
    • Articles, feature articles online – ten at the most per month
      • Free press release sites
      • Articles on article directories – change the title and change the copy for each directory
      • Hubpages
      • Blog
      • Ezine
      • Article base
    • Submit site to directories, yellow page, local directories, yellow book.com, city search, google, bing, yahoo, local.com, hotfrog, manta.com,
    • Don’t write the same paragraph for each directory
    • Partner up with people related to you in your business
    • Social bookmarketing sites; delicious, digg, stumble upon, reddit, bookit and you can access them from any company and then share them
    • Share all of the links about my business on the social bookmarking sites
    • Chamber links
    • Networking groups
    • Professional womens groups, trade groups
    • Don’t just be in one place – vary your links

Whew! It was a jammed packed 45 minutes. Here are some more inbound and link blog posts from Wendy @searchcircus:

Three elements of a successful link campaign

Increase website traffic with links

Increase links naturally

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