What a great description “numbingly banal” from the headline of an article that appeared in the May issue of INC Magazine. The article, by Jason Fried, talks about the importance of the written word; from internal communication to website writing to marketing content, yet companies allows boring, mind-numbing content to represent their brand.
Jason shares an example of website content that immediately lets the reader in on the fact that this is a company that has a personality:
Woot.com is an online store and community that focuses on selling cool stuff cheap. It started as an employee-store slash market-testing type of place for an electronics distributor, but it’s taken on a life of its own. We anticipate profitability by 2043 — by then we should be retired; someone smarter might take over and jack up the prices. Until then, we’re still the lovable scamps we’ve always been.
Readers may like it or may not, but rather than boring, it invokes a feeling – a response and isn’t that what you want potential customers to feel? Something?!?
As a business, you need to understand your customer, their wants and needs, their tolerance for humor and then create website writing and marketing writing that will resonate with the reader and will reflect your company culture. A professional website writer understands the importance of writing for your business and takes your customer and your unique value and crafts business writing that will illicit a response from the reader.
Needs help? Give me a call 330-414-8792
“Work with Deborah when you want to work with someone who is efficient, professional, fast, and can write in your voice to move you or your company forward” November 18, 2008