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Category Archives: Marketing
Press Releases – Still a Viable Marketing Tool
In my recent newsletter Words People Read I talk about press releases and how business owners can use them to keep their company name in front of customers. The newsletter went out to my mailing list yesterday and then last … Continue reading
Posted in Marketing
Tagged HubSpot, Joan Stewart, marketing, press release, press releases
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Be Accessible – Tear Down the Walls to Access Your Brilliance
How many times do you visit a website to read an article or download a white paper and have to enter your email address first? The information may be free, but the company puts a wall up between you and … Continue reading
Posted in Connecting with Customers, Marketing, Social Media
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Social Media in One Hour a Day
I’m reading the book Success Secrets of the Social Media Marketing Superstars – skipping around – finding amazing information on every page, including the last chapter. Social Media in One Hour a Day by Dave Evans who actually wrote a … Continue reading
Posted in Books/Resources, Marketing, Social Media
Tagged Dave Evans, social media in an hour, social media strategy, social media success
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7 Social Media Secrets to Build Credibility
You have social media accounts and you have been a little bit active with LinkedIn and Twitter. You may even have an e-newsletter than you send out. It is time to take it to the next level. I have created an … Continue reading
Posted in Marketing, Social Media
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PodCamp Cleveland was Amazing
First – a huge thank you to the people that did all of the work behind the scenes at PodCamp Cleveland like Wendy Suto and Alicia Young and so many others. What a wonderful day of networking and learning. In … Continue reading
Posted in Marketing, Social Media, Website Content, Website Writing Tools
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Podcamp Cleveland is Just Around the Corner
Mark your calendar for April 30, 2011 – all day Saturday you will be joined by leaders in the social media industry as well as newbies to the medium. It is an unconference, by that I mean, no one is … Continue reading
Posted in Marketing, Search Engine Optimization, Social Media, Website Writing Tools
Tagged business online, Podcamp Cleveland, Podcamp Ohio, social media, unconference
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Press Releases by Website Writers
It used to be that press releases were written when a business opened, closed or added a product. The release was mailed with a complete media kit to the editor of choice and you crossed your fingers that it didn’t … Continue reading
Posted in Marketing, Website Content, Website Writer
Tagged David Meerman Scott, marketing, press releases, Publicity Hound, website content, website writers
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How Do You Make Something Go Viral?
The question of the day. With YouTube now second only to Google as a search tool, more and more companies are looking to add video to their marketing strategy. But how do you get people to watch – that is, … Continue reading
Posted in Marketing, Search Engine Optimization, Video Marketing
Tagged video marketing
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LinkedIn Offers New Profile Details
I just discovered a new FREE application available to spice up your LinkedIn profile. Have you been published – in a book or an article? Do you have patents attibuted to your name? Can you speak or translate languages? Have … Continue reading
Posted in Marketing, Social Media, Words People Read
Tagged LinkedIn, LinkedIn profile, profile
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Why Executives Should Embrace Social Media
If you are an executive sticking your nose in the air at the latest “fad”…social media…you better look again. As a leader in your business, you like facts and figures so here are a few for you to ponder: •In … Continue reading
Posted in Marketing, Social Media
Tagged business owner, executives and social media, social media
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