Blog Archives

Writing Websites with a SEO Firm

You may be considering hiring an SEO firm to help manage your website’s keywords and phrases and work to get and keep your site on the first page of search results. Before you do, you may want to consider asking

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When Writing Websites Start with the Title

The Title Tag on your website may be the most important content you write.  What is the Title Tag? It is the blue line at the very top of the web-page.  See below it says “Ohio’s Best Web Writer –

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Writing Analysis Includes a Look at Alt Tags

What is an Alt Tag?  Have you ever visited a website and hovered over a photo or image and a block with words popped up?  That is an alt tag. I encourage you to visit your website right now and

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Maximize Your Seo When Writing Websites

I’m web site copywriter, not an SEO specialist – that is a unique and complex science.  However, there are a few key things to keep in mind when writing websites that pertain to SEO.  Entrepreneur Magazine published an article offering

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Writing Websites: Questions to Ask

Before you start writing websites you have to ask a few questions.  The first is about your target audience: 1. Who are they – age actually makes a difference.  The younger they are, the more they like a website that

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Set Goals for Writing Website Content

You already have your website but you realise you need to make some updates.  Where should you start? Goal One:  Address Different Audience Groups First determine if you have the right pages based on the customer’s need.  Think like a

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Websites, Email and Landing Page Content – Consistency is Key

I had the pleasure of taking with a customer today about his website.  He offers a sign up for free additional content and landing page content that offer the benefits of purchasing his products.  I noticed that his website, emails and

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Writing Compelling e-Marketing Copy

Have you created an opt-in email marketing list that you faithfully communicate with on a regular basis? How many are opened?  Have you tracked your results.  Depending on the industry, the frequency and the historical value of your information – the

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A Fast Website is Good – Lightening Fast is Better

Internet competition is fierce.  Heaven forbid you rise in the organic search results only to loose the prospect once they click on your site. In a survey by Forrester Research that measured customer satisfaction on website usability they discovered that

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Writing Websites with Coupon Offers

In an effort to gain customer loyalty, some companies are offering coupon discounts to their loyal customers or as an incentive to gain new customers. Over the past 18 months there have been 95 instances of verified coupon counterfeits, according

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