Every Website Page is Your Home Page

You just never know where an organic search will land a prospect. In a recent Entrepreneur Magazine article, the author, Mikal Belicove, reminds us to make sure we have all of our important company information on every page.

When a prospect begins a Google search, they type in key word phrases that may result in finding one of your sub pages like an article you’ve written, a press release or an event that took place last year. Mikal says make sure every interior page has the following:

  • Company logo and tagline
  • Consistent navigation including search
  • A call to action – BOTH ABOVE AND BELOW THE FOLD (that was something I didn’t know and will now have to go back and fix for my site!)
  • Clear, concise, compelling, grammatically correct website content (look for assistance, a second pair of eyes to view your content to make sure you haven’t used a wrong word or forgotten a word – spell check is only good for a small piece of the editing)
  • Consistent design and colors
  • Advertisements to promote featured products, services and special offers.

View each of your website pages as if this were the home page.  What is missing? Would a reader know who you are and what you stand for if they enter on the Contact Us Page?

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