You don’t have to be a website writer to use the new Google SEO Guide.
The information is easy to understand and since you know it is from Google – the leader in search engines – you’ll want to pay attention.
The table of contents includes:
- SEO Basics
- Improving Site Structure
- Optimizing Content
- Dealing with Crawlers
- SEO for Mobile Phones
- Promotions and Analysis
On page 14 you’ll find a great article about writing website content that will rank high in the search results:
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for (NLCS), an acronym for the National League Championship Series, while a new fan might use a more general query like baseball playoffs.
That’s a great point – every topic has a variety of audience members so you’ll need to think through from multiple perspectives, what terms they’ll use to search for your site.
Check it out – it is a great resource and its free!