Have you ever thought about how the reader’s eye travels when they land on your site? Just like reading a newspaper or a magazine; there are premium spots and then there is the gutter or BELOW the fold.
Here is an image that depicts the top four areas of your site from an article in Entrepreneur.
The biggest point to take note of when writing website content is to make sure you have a prominently displayed call to action. Each page should have a purpose. You need to ask yourself, what do I want the reader to do on this page?
Click on a link?
Pick up the phone?
Fill out a form?
Make a purchase?
What ever that action is – make sure you have a clear and easy to understand call to action for the reader to respond to.