One of the best ways to learn what works and what doesn’t when it comes to website and blog content is to examine others in your industry.
Whose site do you want to emulate?
Which website content needs help?
Conduct an informal writing analysis of your competition for what works and what doesn’t.
Type in the key words for your industry or search the alpha bar for pages that focus on your area of business. Then scroll down through the websites and blogs to find ones that most closely match the services and products your company offers.
Read their most recent articles and posts to find styles, trends and topics of interest. Visit their website to learn more about how they reach out to their target prospect.
Make a list of the things you like and would want to adopt on your website. Share the link with your web developer and your web site copywriter so they can keep the information in mind while creating your website or rewriting your website content.