PodCamp Cleveland was Amazing

First – a huge thank you to the people that did all of the work behind the scenes at PodCamp Cleveland like Wendy Suto and Alicia Young and so many others. What a wonderful day of networking and learning.

In the next couple of posts, I’d like to share my notes from the three sessions I had the opportunity to attend.

Paula Atwell of Lake Erie ArtistsFirst up…Paula Atwell’s class on HubPages.  I had heard about HubPages but I didn’t really know what it was.  Turns out it is an article platform, but more powerful than the others I’m already on like E-Zine Articles and Squidoo.

Here are my notes about HubPages thanks to Paula:

  • Be very focused on your topics. Not gardening, not gardening in Cleveland but write about planting black tulips in Ohio. Be that focused.
  • The more focused the easier it will be found
  • A similar concept to The Long Tail 
  • Articles need to be more than 300 and less than 1500 words
  • Opposite from traditional writing of starting broad, online you need to be most focused
  • Use keywords – they are vital for writing online
  • Serp: search engine results page
  • Hub pages only taking original copy based on the Google recent changes
  • Sections of the article are called capsules; test, link, photo, map, Amazon, video
  • Align pages up and down or side to side
  • You create the configuration of the page
  • Pages can have a link or not
  • You can include hyperlinks in the text
  • Four ways to earn money on hub pages
  • Need an adsense account
  • You get 60% of impressions and if someone clicks on an ad in your article you get 100%
  • Backlinks from HubPages help your business website
  • As you add new content your traffic and credibility grows
  • Hubber score need to be above 75. A score below 75 and your links become no follow. The score is based on the credibility and value of the content.

Setting up a HubPage account is similar and free.  Think of a niche you are knowledgeable about and then open a Hub page and start writing.  Thanks again to Paula for a great class. Follow Paula and learn more @lakeerieartists

Posted in Marketing, Social Media, Website Content, Website Writing Tools