This past Sunday the USA Weekend insert in the Sunday paper had an article spotlighting how the Fortune 100 companies are finally turning to Twitter as a direction connection to their customers. Turn to Twitter for Quick Customer Service.
The article is written from the customer’s point of view – instructions on how to share opinions about a company experience. Companies need to read the same information and set up ways to monitor not only their company name and company products but also industry key words. If a competitor has missed the boat with one of the customers – why not jump into the conversation and offer to help?
To follow the twitter conversation, visit Search Twitter – click “advanced search” and then select key words for your industry. You’ll find the latest tweets. Add the “?” for those asking questions or looking for answers. You can even set up this search as an RSS feed and have the latest tweets sent your Google home page or your email account.
Use your listening ears because customers are talking (tweeting)!