SEO Digger – provides information about the organic search key words already in your site
Future Now: offers a We We Calculator that measures your content and determines if you are writing FOR the customer or ABOUT your company
Page Rank Checker – does just what it says – tells you how your website ranks on the Internet
Website Grader – analyzes your site and you can also receive a report with a comparison of your website versus your competition
Those are just a few. What tools do you use to analyze your web site’s effectiveness?