Words: The Most Powerful Part of a Great Website

You’ve heard about “spinning” a message and people who can artfully “turn a phrase.” It truly is an artform. Two people can say exactly the same thing with totally different results. Website content that effectively tells about the solutions you offer is the difference between having a reader stay on your site to learn more or leave within the first five seconds.

Following is a video that offers an amazing example. Hang in until the end to see what the woman does with the simple message this blind man is trying to convey. 

Now look at your website content. Do you turn a phrase? Do you paint a picture? Do you need help?  Call me 330-414-892.

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