At a recent conference sponsored by Norma Rist of Women Owners Daily, entitled Make Money While You Sleep, several presenters offered great information on search engine optimization, key words, writing words people read and using social media to connect with customers. When asked for one of the lessons I learned during the day, I had this to say:
Leslie Carruthers of Search Guru was the sage and expert that made a point of reminding attendees that you can’t go by your gut feel when determining the right key words when writing websites. Great advice. I just signed up for Wordtracker and have begun to enjoy their free training videos that accompany any new membership.